What Is Schema Markup? (+ How to Add It Free)
Schema markup is structured data — a snippet of code (usually JSON-LD) you add to a page that tells search engines exactly what your content means: that this is a recipe, this is the rating, this is the FAQ. It powers rich results like star ratings, FAQs, and how-to steps in Google. Here's what it does and how to add it free with the Schema Markup Generator.
What schema actually does
Search engines read your visible text but infer a lot. Schema removes the guesswork by labeling entities in a standard vocabulary (schema.org). It doesn't directly boost rankings, but the rich results it unlocks — stars, prices, FAQs — make your listing bigger and more clickable, which lifts CTR.
The rich results worth adding
- FAQPage — expandable Q&A under your listing.
- Article — headline, author, and date for news and blogs.
- Product — price, availability, and review stars.
- LocalBusiness — address, hours, and phone for local search.
Generate valid JSON-LD for any of these with the Schema Markup Generator — no need to learn schema.org by hand.
How to add it
Paste the generated JSON-LD into your page's <head> inside a <script type="application/ld+json"> tag, then confirm it's valid in Google's Rich Results Test. Keep the markup honest — it must match what's actually on the page, or Google can ignore or penalize it.
Bottom line
Schema markup labels your content so Google can show richer, more clickable results. Create it free with the Schema Markup Generator, and pair it with strong meta descriptions for the best listings.