UTM Campaign URL Builder
Build trackable campaign links your analytics will love.
The page you want to send people to.
Where the traffic comes from (e.g. google, newsletter, facebook).
Marketing medium (e.g. cpc, email, social).
Product, promo, or campaign identifier.
Paid keywords (optional).
Differentiate ads/links (optional).
Add a destination URL and at least a source, medium, and campaign.About the UTM Campaign URL Builder
Build trackable campaign URLs free with correctly formatted UTM parameters — utm_source, utm_medium, utm_campaign, plus optional term and content. Paste your destination URL, fill in the fields, and copy a link that tells Google Analytics exactly which channel and campaign drove every visit. Consistent UTMs are the difference between clean attribution reports and a pile of “direct / none” mystery traffic.
How to use the UTM Campaign URL Builder
- 1Paste the destination URL you want to track.
- 2Fill in the campaign source, medium, and name (required).
- 3Add optional term and content values for finer tracking.
- 4Copy the generated URL and use it in your campaign.
Frequently asked questions
What are UTM parameters?
UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell analytics tools where your traffic came from and which campaign drove it.
Which UTM parameters are required?
Source, medium, and campaign are the core three. Term and content are optional and used for paid keywords and A/B-testing creatives.
Why should I keep UTM naming consistent?
Analytics treats 'Facebook', 'facebook', and 'FB' as different sources. A consistent lowercase convention keeps your reports clean and comparable.