Markup Calculator
Add a markup to your cost to set the selling price.
About the Markup Calculator
Calculate markup free — enter your cost and a markup percentage to get the selling price and profit per unit ($50 cost at 60% markup = $80 price, $30 profit). It's the standard cost-plus pricing method for retail, wholesale, restaurants, and services. Remember markup ≠ margin: that same sale is a 60% markup but only a 37.5% margin — this tool keeps the two straight.
How to use the Markup Calculator
- 1Enter your cost and markup percentage.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
What's the difference between markup and margin?
Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. The same profit gives a higher markup % than margin %.
How do I set a selling price from cost?
Multiply the cost by 1 plus the markup percentage. For example, $50 cost with 60% markup = $50 × 1.6 = $80.
What is keystone pricing?
A 100% markup — selling at double the cost. It's the traditional default in retail, though competitive categories often run tighter.