Digital Drive HQ
Marketing Calculators

Profit Margin Calculator

Calculate profit margin, profit, and markup.

Free account14-day Pro trialWorks in your browser

Sign in to use this tool

Create a free account to unlock every tool — plus a 14-day free trial of HQ Pro, no card required.

About the Profit Margin Calculator

Calculate profit margin free — enter your selling price (revenue) and cost, and instantly get your margin percentage, dollar profit, and markup. The distinction trips everyone up: margin is profit as a share of revenue, markup as a share of cost, so a $50 profit on an $80 sale is a 62.5% markup but a 37.5% margin. Price products, quote services, and check whether a discount still leaves you profitable.

How to use the Profit Margin Calculator

  1. 01Enter your revenue (selling price) and cost.
  2. 02Read the result instantly — it recalculates as you type.
  3. 03Adjust the numbers to model different scenarios.

Frequently asked questions

Margin vs markup — what's the difference?

Margin is profit as a percentage of revenue; markup is profit as a percentage of cost. The same dollar profit yields a higher markup than margin.

How do I calculate profit margin?

Profit margin = (revenue − cost) ÷ revenue × 100.

What is a good profit margin?

10% net is often considered healthy, 20% strong; gross margins vary by industry — software runs 70%+, groceries under 5%.

Related guides

Related tools