ROI Calculator
Measure return on investment for any campaign or spend.
Free · No sign-up · Works in your browser
$
$
Return on investment
400%
Net profit
$4,000.00
About the ROI Calculator
Free ROI calculator — work out return on investment and net profit from your revenue and cost. Instant results, no signup.
How to use the ROI Calculator
- 1Enter your revenue (or amount gained) and your investment cost.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
How is ROI calculated?
ROI = (revenue − cost) ÷ cost × 100. It expresses your net gain as a percentage of what you spent.
What is a good marketing ROI?
A common benchmark is 5:1 (a 400% ROI), but it varies by channel and margin. Higher-margin businesses can sustain lower ratios.