ROAS Calculator
Calculate return on ad spend for paid campaigns.
Free · No sign-up · Works in your browser
$
$
ROAS
4×
$4.00 earned per $1 spent
As a percentage
400%
About the ROAS Calculator
Free ROAS calculator — measure return on ad spend (revenue ÷ ad spend) for Google, Meta, and any paid channel.
How to use the ROAS Calculator
- 1Enter your revenue from ads and your ad spend.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
What does ROAS mean?
ROAS (Return On Ad Spend) is revenue divided by ad spend, shown as a multiple — e.g. 4× means $4 earned for every $1 spent.
ROAS vs ROI — what's the difference?
ROAS only counts ad spend against revenue; ROI accounts for all costs and profit. ROAS is higher and channel-specific.