ROAS Calculator
Calculate return on ad spend for paid campaigns.
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About the ROAS Calculator
Calculate ROAS (return on ad spend) free: revenue ÷ ad spend, expressed as a multiple. Enter the revenue your ads generated and what you spent on Google Ads, Meta, TikTok, or any paid channel, and see instantly whether you're at a break-even 1×, a workable 3×, or a scale-it 6×. Unlike ROI, ROAS isolates ad performance from other costs — the fastest health check for any paid campaign.
How to use the ROAS Calculator
- 01Enter your revenue from ads and your ad spend.
- 02Read the result instantly — it recalculates as you type.
- 03Adjust the numbers to model different scenarios.
Frequently asked questions
What does ROAS mean?
ROAS (Return On Ad Spend) is revenue divided by ad spend, shown as a multiple — e.g. 4× means $4 earned for every $1 spent.
ROAS vs ROI — what's the difference?
ROAS only counts ad spend against revenue; ROI accounts for all costs and profit. ROAS is higher and channel-specific.
What is a good ROAS?
4× is a common target; break-even ROAS depends on your margin — a 50% margin business breaks even at 2×, a 25% margin one needs 4× just to break even.