Digital Drive HQ

CPC Calculator

Find your average cost per click.

Free · No sign-up · Works in your browser

$
Cost per click (CPC)
$0.50

About the CPC Calculator

Free CPC calculator — work out cost per click from total spend and clicks for any ad campaign.

How to use the CPC Calculator

  1. 1Enter your total cost and total clicks.
  2. 2Read the result instantly — it recalculates as you type.
  3. 3Adjust the numbers to model different scenarios.

Frequently asked questions

How is CPC calculated?

CPC = total cost ÷ total clicks. It tells you how much each click costs on average.

What's a good CPC?

It's highly niche-dependent — competitive industries like insurance or legal can exceed $20, while many run under $2.

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