CPM Calculator
Calculate cost per 1,000 impressions.
Sign in to use this tool
Create a free account to unlock every tool — plus a 14-day free trial of HQ Pro, no card required.
About the CPM Calculator
Calculate CPM free — the cost per 1,000 impressions: cost ÷ impressions × 1,000. Enter your spend and impressions from display, video, YouTube, or social campaigns and get your CPM instantly, or work backwards to estimate the budget a given reach requires. Publishers use the same math in reverse to price inventory. Remember: a cheap CPM to the wrong audience is still wasted budget.
How to use the CPM Calculator
- 01Enter your total cost and impressions.
- 02Read the result instantly — it recalculates as you type.
- 03Adjust the numbers to model different scenarios.
Frequently asked questions
What is CPM?
CPM (cost per mille) is the cost per 1,000 ad impressions: CPM = cost ÷ impressions × 1,000.
Is a lower CPM always better?
Not necessarily — cheap impressions to the wrong audience convert poorly. Balance CPM against targeting quality and CTR.
What's an average CPM?
Display often runs $2–10, social $5–15, and video/CTV $15–35 — varying widely by audience, season, and placement. Q4 CPMs spike everywhere.