CPM Calculator
Calculate cost per 1,000 impressions.
Free · No sign-up · Works in your browser
$
CPM (cost per 1,000 impressions)
$5.00
About the CPM Calculator
Free CPM calculator — work out cost per mille (per 1,000 impressions) for display, video, and social ads.
How to use the CPM Calculator
- 1Enter your total cost and impressions.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
What is CPM?
CPM (cost per mille) is the cost per 1,000 ad impressions: CPM = cost ÷ impressions × 1,000.
Is a lower CPM always better?
Not necessarily — cheap impressions to the wrong audience convert poorly. Balance CPM against targeting quality and CTR.