CTR Calculator
Calculate click-through rate.
About the CTR Calculator
Calculate click-through rate free: clicks ÷ impressions × 100. Works for Google Ads, organic search listings in Search Console, email campaigns, and social posts — anywhere impressions and clicks are counted. CTR is the purest signal of how compelling your headline, creative, or subject line is: search ads typically land 2–5%, display under 1%, email 2–5%. Test a new angle, run the numbers again, and keep the winner.
How to use the CTR Calculator
- 1Enter your clicks and impressions.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
What is click-through rate?
CTR = clicks ÷ impressions × 100. It measures how often people who see your listing or ad click it.
What's a good CTR?
Search ads often see 2–5%, display ads under 1%, and email campaigns 2–5% — but benchmarks vary widely by industry.
How do I improve CTR?
Sharper headlines, numbers and power words, emotional hooks, and message-match with search intent. Test one element at a time so you know what moved the needle.