CTR Calculator
Calculate click-through rate.
Free · No sign-up · Works in your browser
Click-through rate (CTR)
3.5%
About the CTR Calculator
Free CTR calculator — measure click-through rate from clicks and impressions for ads, emails, and search listings.
How to use the CTR Calculator
- 1Enter your clicks and impressions.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
What is click-through rate?
CTR = clicks ÷ impressions × 100. It measures how often people who see your listing or ad click it.
What's a good CTR?
Search ads often see 2–5%, display ads under 1%, and email campaigns 2–5% — but benchmarks vary widely by industry.