Conversion Rate Calculator
Calculate your conversion rate.
About the Conversion Rate Calculator
Calculate your conversion rate free: conversions ÷ visitors × 100. Enter traffic and conversions from any funnel — e-commerce checkouts, lead forms, trials, newsletter signups — and see the percentage instantly. Context matters: average e-commerce converts around 2–3%, while focused landing pages with strong offers can exceed 10%. Track it before and after changes and you have the core metric of CRO.
How to use the Conversion Rate Calculator
- 1Enter your conversions and total visitors.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
How is conversion rate calculated?
Conversion rate = conversions ÷ visitors × 100. It's the share of visitors who take your desired action.
What is a good conversion rate?
Average e-commerce sits around 2–3%; landing pages can hit 10%+ with strong offers and targeting.
How do I increase my conversion rate?
Clarify the offer, cut form fields, add social proof, speed up the page, and match landing-page copy to the ad or query that brought the visitor.