Average Order Value Calculator
Calculate your average order value.
About the Average Order Value Calculator
Calculate average order value free: total revenue ÷ number of orders. AOV is one of the three levers of e-commerce growth (traffic × conversion rate × AOV = revenue), and often the cheapest to move — bundles, free-shipping thresholds, and one-click upsells all raise it without buying a single extra visitor. Run your store's numbers, set a target, and measure again after each experiment.
How to use the Average Order Value Calculator
- 1Enter your total revenue and number of orders.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
What is average order value?
AOV = total revenue ÷ number of orders. It's the average amount spent each time a customer places an order.
How can I increase AOV?
Bundles, free-shipping thresholds, upsells, and cross-sells are common ways to raise average order value.
What's a typical AOV for e-commerce?
It varies hugely by vertical — fashion often sits around $80–120, electronics higher, consumables lower. Track your own trend rather than chasing someone else's average.