Customer LTV Calculator
Estimate customer lifetime value.
Free · No sign-up · Works in your browser
$
Customer lifetime value (LTV)
$960.00
About the Customer LTV Calculator
Free LTV calculator — estimate customer lifetime value from average order value, purchase frequency, and lifespan.
How to use the Customer LTV Calculator
- 1Enter your average order value, purchases per year, and customer lifespan.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
How is LTV calculated?
A simple LTV = average order value × purchases per year × customer lifespan (years).
Why does LTV matter?
It sets the ceiling for what you can profitably spend to acquire a customer (your CAC).