Churn Rate Calculator
Calculate customer churn and retention.
Free · No sign-up · Works in your browser
Churn rate
6%
Retention rate
94%
About the Churn Rate Calculator
Free churn rate calculator — find your churn rate and retention rate from customers lost and starting customers.
How to use the Churn Rate Calculator
- 1Enter your customers lost and customers at the start of the period.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
How is churn rate calculated?
Churn rate = customers lost ÷ customers at start × 100. Retention rate is 100% minus churn.
What's a good churn rate?
Good SaaS monthly churn is often 1–2%; consumer apps run higher. Lower is better and compounds over time.