CAC Calculator
Calculate customer acquisition cost.
Free · No sign-up · Works in your browser
$
Customer acquisition cost (CAC)
$100.00
About the CAC Calculator
Free CAC calculator — work out customer acquisition cost from sales & marketing spend and new customers.
How to use the CAC Calculator
- 1Enter your sales & marketing cost and new customers acquired.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
What is CAC?
Customer Acquisition Cost = total sales & marketing spend ÷ new customers acquired in the same period.
What is a healthy LTV:CAC ratio?
A 3:1 LTV-to-CAC ratio is a widely used SaaS benchmark — you earn three times what it costs to acquire a customer.