CPA Calculator
Work out your cost per acquisition.
Free · No sign-up · Works in your browser
$
Cost per acquisition (CPA)
$25.00
About the CPA Calculator
Free CPA calculator — calculate cost per acquisition (or conversion) from total spend and conversions.
How to use the CPA Calculator
- 1Enter your total cost and number of conversions.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
How do you calculate CPA?
CPA = total cost ÷ conversions. It's the average cost to acquire one customer or conversion.
How does CPA relate to profitability?
Keep CPA below the profit a customer generates (and ideally well below LTV) for campaigns to be sustainable.