Engagement Rate Calculator
Calculate social media engagement rate.
Free · No sign-up · Works in your browser
Engagement rate
4.25%
About the Engagement Rate Calculator
Free engagement rate calculator — measure social media engagement rate from engagements and followers or reach.
How to use the Engagement Rate Calculator
- 1Enter your total engagements and your follower count or reach.
- 2Read the result instantly — it recalculates as you type.
- 3Adjust the numbers to model different scenarios.
Frequently asked questions
How is engagement rate calculated?
Engagement rate = total engagements (likes, comments, shares) ÷ followers (or reach) × 100.
What's a good engagement rate?
On Instagram, 1–3% is typical; micro-influencers often see higher rates than large accounts.