Engagement Rate Calculator
Calculate social media engagement rate.
Sign in to use this tool
Create a free account to unlock every tool — plus a 14-day free trial of HQ Pro, no card required.
About the Engagement Rate Calculator
Calculate your social media engagement rate free: (likes + comments + shares) ÷ followers (or reach) × 100. Works for Instagram, TikTok, X, LinkedIn, and YouTube — for your own account or when vetting influencers, where engagement rate exposes bought followers instantly. Context: 1–3% is typical on Instagram, micro-influencers often beat big accounts, and reach-based rates run higher than follower-based ones.
How to use the Engagement Rate Calculator
- 01Enter your total engagements and your follower count or reach.
- 02Read the result instantly — it recalculates as you type.
- 03Adjust the numbers to model different scenarios.
Frequently asked questions
How is engagement rate calculated?
Engagement rate = total engagements (likes, comments, shares) ÷ followers (or reach) × 100.
What's a good engagement rate?
On Instagram, 1–3% is typical; micro-influencers often see higher rates than large accounts.
Should I calculate by followers or reach?
Follower-based is the standard for comparing accounts; reach-based better reflects how compelling each individual post was. Be consistent whichever you pick.